A MARKETING PROPOSAL

 

Dennis Toomey, CRP, CRS, GRI, ABR

RE/MAX Territory

41 Arlington Heights Road

Elk Grove Vil., IL. 60007

847-956-2800

FIVE REASONS A PROPERTY SELLS

1 – Location

2 – Price

3 – Terms

4 – Condition of the property

5 – The Agent you select

YOU CONTROL FOUR OF THESE!

MARKETING FACTORS

1. The role of the real estate community

2. The pricing and positioning of your home in the market place

3. The role of the marketing coordinator

79% of buyers purchase their

homes through professional real estate agents

The largest investment most people have is their home; doesn't it make sense to let a professional manage the sale?

I am a:

  • CRS - Certified Residential Specialist
  • GRI - Graduate of REALTORS Institute
  • ABR - Accredited Buyer Representative
  • CRP - Certified Relocation Professional

We have Mutual Objectives...to sell your home...

  • At the highest possible price
  • In the shortest period of time
  • With the most favorable terms

EXCLUSIVE SERVICES PROVIDED

COMPARATIVE MARKET ANAYLSIS

A written report of the transaction in the neighborhood to identify similar properties that have sold recently and are currently on the market in an effort to determine a realistic price for the subject property.

FINANCING PROPOSALS

Written proposals such as Buyer Qualifications, Financing Plans,  15 year vs. 30 year mortgages, Adjustable vs. Fixed rate mortgages, Rent vs. Buy, Repurchase Analysis, and Amortization schedules that will help buyers and sells in the decision making process.

HOMEOWNER'S TAX WORKSHEET

A detailed and organized method of tracing the basis in a personal residence in order to keep the gain as low as possible.  This is especially important if the homeowner is considering the back exemption.

HOMEOWNER'S TAX WORKSHEET

A detailed and organized method of tracing the basis in a personal residence in order to keep the gain as low as possible.  This is especially important if the homeowner is considering the back exemption.

MARKETING PREPARATION GUIDE

A report designed to help the homeowner maximize the marketing efforts by improving the condition of the home, "setting the stage" before showing, and knowing what to do when the property if being shown.

HOMEOWNER'S ANALYSIS

A simple and easy to understand form that shows the tax advantages of owningn a home and the net cost of housing after applying them. It also illustrates the investment potential of home ownership.

RELOCATION PACKAGE

A complete portfolio of information about the city you are moving to. This can be very helpful in orienting you to the local housing market as well as schools, shopping, transportation, entertainment, and many other things.

The 4 P's of Marketing applied to real estate

  • Put a sign in the yard
  • Put an ad in the paper
  • Put it in the MLS
  • Pray that it will sell

While these are the basics that most agents do to sell a home, my promotional efforts include designing a complete marketing program specifically for your home.

Promotion is more than a sign in the yard & an ad in the paper. I will design a marketing plan just for you.

Some of the promotional tools I offer are:

  • Individual Home Brochures
  • "Just Listed" cards to neighbors
  • Broker's open house tour
  • Homes Magazines
  • Interent Listings

HERE ARE SOME IMPORTANT FACTS TO REMEBER ABOUT ADVERTISING

OUR POLICY

Our company's advertising program, a tried and proven one, has been established from surveys and studies made by the REALTORS NATIONAL MARKETING INSTITUTE and a survey made by the NATIONAL ASSOCIATION OF REALTORS entitled "The Homebuying and Selling Process: 2000."  It is based on the experiences of the most highly successful real estate brokers in the country.

ADVERTISING YOUR PROPERTY

Advertising does not sell real estate - our people sell real estate.

There are many ways of merchandising your house; newspaper advertising is just one.  As you can see below, contrary to what most people think, newspaper advertising is not the major source of clients.  Newspaper advertising’s goal is to make the phone ring and to meet new prospects so that we can find the home they are really looking for.

 

Some houses will draw more calls, so we may use them more often.  We are just like the retailer who has specials to get customers into his store so that they will look at the rest of the merchandise.

 

Many times we have several similar houses and try not to advertise them on the same day, because the caller is really a prospect for all of them.  By running each house at a different time we give each more coverage.

SOURCES OF ACTIVITY                                          SOURCES OF ACTIVITY

50% Reputation & Referral - company, personal                   32% Family, friend referrals

08% Friends                                                                      10% Newspaper classifieds

15% Newspaper                                                                  8% Internet

06% Knew the seller                                                          12% Direct mail, personal promos

17% For sale signs                                                            14% For Sale signs

04% All others                                                                   24% Other

 

 

Our Strategy is

 "Personal Service on an Individual Basis"

  • handling the detail work-such as mechanical and termite inspections, title work, earnest money, appraisal, mortgage work
  • staying in touch with you-so that you know what is going on and where we are in the marketing process
  • helping maintain the property-with the names of competent contractors, especially if your property is vacant and you are out of town
  • showing you consideration-because we know you are living in your home, and it’s difficult to always have it ready to show

 

You'll get the benefit of our experience

  • Advice to help your home-Not only will you get a printed handout describing how to prepare your home so that it will show its best, but I’ll give you specific suggestions to improve the impression it will make to buyers.
  • Pros & Cons of Contract-When I bring contract proposals for your consideration, I’ll explain them as well as have an estimated closing cost statement so that you’ll have all the facts to make a good decision.
  • Process of selling a home-I’ll explain the entire selling process so there won’t be any surprises along the way.

FOR SALE BY OWNER HEADACHES

  • Window-shoppers
  • Lookers stopping at all hours of day & night
  • Mis-pricing home
  • Inability to qualify buyers
  • Letting strangers in the home
  • Negotiating with buyer
  • Knowing everything that needs to be done
  • Missed opportunities when away from home
  • Buyers want the commission savings
  • Buyers don't like to deal directly with owners

HOME WARRANTY

You can provide the buyer up to one year's coverage on:

  • Central Heating System
  • Electric Central Air System
  • Interior Plumbing
  • Electric Pool Equipment

You may also have coverage on certain items while your property is listed for sale even before you pay for the warranty.

 

Homes sell 60% faster and for a higher price then homes without a Home Warranty...according to a study by the National Home Warranty Association.

 

IT FIGURES...

. . . that one of the things most asked for (and not received) by buyers and sellers is financial advice.

 

I'm trained to help you with taxation and financing problems.  I'll supply you with facts and figures to help you make decisions.

 

 We not only know how much income the buyer should make to qualify for your home, but also how to get the information.

 

Sellers are not usually familiar with lenders' requirements for qualifying a buyer because things change so rapidly and there are so many loan programs available.

 

Buyers are more willing to share their personal financial information with a trained real estate professional then they are with a homeowner.

 

This is why it is important to have me help you sell you home.

 

OVER 80% OF ALL PROPERTY SOLD IN THE M.A.P. & NORTHERN ILLINOIS REGIONAL MULTIPLE LISTING SERVICES IS A COOPERATIVE SALE

 

FOR THAT REASON YOUR SELECTION OF A COMPANY SHOULD BE BASED ON WHO WILL REPRESENT YOUR BEST INTEREST

 

We know that you are concerned about the sale of your home. 

I pledge to take a sincere interest in getting it sold.

 

The three most important criteria for selecting an agent are:

  1. Level of service
  2. Selling quickly at expected price
  3. Reputation of agent and company

I can follow up on prospects who have seen your home without them thinking you're anxious.

The problem with a homeowner calling a prospective buyer "to see what he thinks" is that the buyer might get the wrong impression.  You don't want to appear anxious or as though you'll take less money.

 

It is natural for a third party agent to follow up with a prospect.

 

PERFORMANCE WARRANTY

 

When your property is entrusted to our company under an exclusive right to sell agreement for 120 days or more, our firm assures you that we will:

 

·        Prepare a Comparative Market Analysis

 

·        Submit a progress report on your property twice a month, either by telephone, mail, e-mail, or personal visit until sold

 

·        Distribute Special Features Graphics concerning your property

 

·        Place your property in the Multiple Listing Service

 

·        Place a yard sign within three days after executing a marketing agreement

 

·        Explain various ways to improve your property to effect a quicker sale

 

·        Propose Financing Alternatives to allow your property to appeal to the broadest marketplace

 

Our company is so certain that you will be satisfied with the service you receive that if at any time during the listing period you think that we are not representing your best interests, you may notify our office in writing and your listing will be terminated.

 

 

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Owner's signature

 

 

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Owner's signature

 

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Broker

 

Professional Service Fee

RE/MAX Territory's policy is to charge a professional service fee of 6% of the sales price of the property.

 

We cooperate completely with other real estate companies and agents and off a 50% split to the selling agencies.